For nearly three decades, Giant has dedicated itself to the growth of both cycling and cycling culture. Giant has actively participated in the development of cycling, from simple transportation to its current popularity as a recreational and sport activity. Giant believes the bicycle brings quality to life, and it takes personal responsibility for improving the cycling experience. The ability to bring new and healthier lifestyles to customers around the globe makes Giant proud.
The Giant name is synonomous with technological innovation throughout the global bicycle industry. It represents a dedication to proving the best quality and most innovative bicycles to its customers. Central to Giant is a commitment to not only recreational and competitive cycling, but also the bicycle industry and the environment. Not satisfied with being the world's most widely known bicycle brand, Giant is in constant pursuit of its vision of becoming 'The Best Bicycle Company in the World'.